Technology case study
6 min readVirtual Reality Technology Company Case Study
How a VR technology company achieved qualified MQLs across every part of the funnel through a multi-touch campaign targeting medium and enterprise companies globally, delivering 51% direct dial leads and the highest opportunity creation rate among all global partners.
- Of leads delivered included direct dial or mobile contact information
- 51%
- Data records profiled and targeted across global markets
- 200,000
- Major regions successfully targeted (East Asia, Europe, LATAM, North America)
- 4
- Highest opportunity creation rate among all global partners
- #1
The programme
Overview
A virtual reality technology company partnered with Perfect Pitch to execute a comprehensive multi-touch campaign targeting medium and enterprise companies across key verticals. The campaign utilized single and double touchpoints with profiling questions to deliver qualified MQLs across every part of the funnel, creating a real-time pipeline from awareness to sale.
The starting point
The challenge
Existing lead generation efforts were fragmented and failed to nurture prospects through the full funnel. The company needed a real-time pipeline covering every buying stage—from awareness to sale—across East Asia, Europe, LATAM, and North America with consistently high qualification quality.
What we set out to do
Objectives
Create Full-Funnel Qualified Leads
Generate qualified leads across every part of the funnel to create a real-time pipeline from awareness to sale.
Multi-Touch Campaign Strategy
Implement single and double touchpoints with profiling questions to maximize engagement and qualification.
Global Market Penetration
Target medium and enterprise companies across East Asia, Europe, LATAM, and North America.
Vertical-Specific Targeting
Focus on agreed verticals and job titles to ensure maximum relevance and conversion potential.
How we did it
Solution
Comprehensive Data Profiling
200,000 data records were profiled based on client specifications, excluding existing clients and previous leads to ensure fresh targeting.
Regional Landing Page Development
Created landing pages for regional content incorporating opt-in mechanisms and privacy policies for full compliance.
A/B Testing and Optimization
Conducted A/B testing in phase one to optimize messaging and engagement across different markets and verticals.
Quality Assurance Process
All leads were processed through the 'Perfect Process' for quality assurance, with each record mapped to LinkedIn for accuracy verification.
Email Validation
Utilized email validation tools to maintain a bounce rate below 1% and ensure optimal deliverability across all regions.
Advanced Lead Delivery and Reporting
Leads were uploaded weekly using the 'Convertr' platform, with reporting delivered via a bespoke dashboard detailing lead breakdowns by region, job title, asset downloaded, and company size.
Collaborative Campaign Management
Weekly calls were held with the client to discuss results, challenges, and campaign adjustments for continuous optimization.
The outcome
Results
- Email bounce rate maintained through validation tools
- <1%
- Full-funnel coverage from awareness to sale
- 100%
- 51% of leads delivered included a direct dial or mobile number
- Highest opportunity creation rate among all global partners
- Strong ROI across all targeted regions
- Successful full-funnel lead generation from awareness to sale
- Effective multi-region execution across East Asia, Europe, LATAM, and North America
- Real-time pipeline creation with qualified MQLs at every stage
Perfect Pitch were great partners as we worked with them on multiple lead generation campaigns. What really stood out to me was their strong belief in being people first. The team were really easy to work with, were always open to testing new lead generation ideas and went beyond what was asked of them in multiple ways. Highly recommend Perfect Pitch for B2B marketing campaigns.
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