SQLs Booked
1,200+
SQLs booked from dormant databases with full funnel execution and partner-level reporting
MSP and MSSP partner recruitment
Asia Pacific's partner recruitment specialists, based in Singapore.
Eight markets, eight buying cultures and a distributor-led channel. We recruit partners country by country, in local languages and local hours, from a hub inside the region.
PDPA compliant
Key APAC markets: Singapore, Malaysia, Indonesia, Philippines, Thailand and Vietnam, Australia and New Zealand, Japan, India.
Trusted by channel teams at
Partner meeting booked
With an MSSP decision maker
- Reached
- Qualified
- Booked
Criteria agreed with you up front
24,300+
Qualified partner meetings booked over 18 years in the channel.
Verified partner universe
110,000+MSPs and MSSPs
Plus every partner type:VARSICSPDistributor
On LinkedIn
What the channel is talking about this week.
Why partner recruitment stalls
The vendor and the partner want different things. We recruit where they meet.
Most recruitment campaigns are written from the vendor's side of the table. MSPs only take the meeting when the pitch answers their questions, not yours.
Why join
Vendor“We’re launching a partner programme.”
MSP“Where’s my margin and recurring revenue?”
Perfect PitchLead with the partner’s commercial case, not the programme deck.
Who to target
VendorEvery MSP in the region.
MSP“Does this fit my stack and my customers?”
Perfect PitchAn ideal partner profile built from stack overlap, specialism and region.
What success looks like
VendorNumber of partners signed.
MSP“Can I close a first deal with this?”
Perfect PitchMeasured to producing partners, not sign-ups.
Timeline
VendorResults this quarter.
MSP“Give me time to test, train and sell.”
Perfect PitchForecast on realistic ramp curves, with leading indicators reported throughout.
A 30 minute call. We map your ideal partner profile, size the addressable partner universe, and tell you honestly whether we can hit your number.
Book a discovery callWhy APAC is different
Five reasons partner recruitment stalls in Asia Pacific.
These are the failure patterns we are brought in to fix. Each one is a design decision, not a resourcing problem.
APAC is treated as one market
A single campaign aimed at "APAC" lands in eight buying cultures at once. Partner economics in Sydney look nothing like Jakarta, and messaging that converts in Singapore is ignored in Tokyo.
We plan country by country, with a separate ideal partner profile, message and cadence for each priority market.
The distributor owns the relationship
In much of Southeast Asia the partner community sits behind two or three distributors. Vendors who go around them lose the partner, and vendors who only go through them never see the whitespace.
We map the partner base independently of the distributor, then recruit in a way that keeps your distribution relationships intact.
Outreach is English-only and time-zone blind
Sequences written in London and sent at London hours reach a Vietnamese systems integrator at midnight in a language their pre-sales team does not read.
Local-language assets and local-hour calling from the Singapore hub, with follow-up handled inside the working week of the market.
Compliance is assumed rather than checked
PDPA in Singapore, Malaysia and Thailand, UU PDP in Indonesia, the Data Privacy Act in the Philippines, Vietnam's personal data protection law, India's DPDP Act, APPI in Japan and the Privacy Act and Spam Act in Australia all set different rules for B2B contact and consent.
Every APAC campaign is run against the rules of the destination market, documented, and auditable before the first send.
Speed is mistaken for progress
APAC partner cycles are longer. Teams pull a campaign at week six because the meeting count looks slow, right before the introductions start converting.
We forecast against realistic APAC ramp curves and report leading indicators, so nobody kills a working programme early.
How it works
Partner recruitment, run as a system. Five stages, real ratios.
A defined ideal partner profile, a verified partner universe, multichannel outreach and booked meetings you can put in a forecast.
Real results
A proven system delivering predictable pipeline.
Using multi-channel outreach, multilingual delivery, and data-enriched insights, we help channel marketers revive leads and accelerate revenue.
All delivered on a pay per results basis.
Outbound Calls
2.8M
Outbound calls across the Globe with multilingual campaigns and 3-topic intent data
Partner Recruitment
2,600+
MQLs and 220 SQLs from partner recruitment with quality scoring using AI
Partner Support
4,500+
MQLs and 1,000+ booked meetings across 12 partners with 100% data-compliant campaigns
Global Database Access
230M
Total verified contacts across all regions with comprehensive data compliance and enrichment capabilities
Verified contacts by region
- APAC21M9%
- EMEA55M24%
- North America145M63%
- LATAM9M4%
Results that compound.
Whether we're launching partner programs or reviving legacy data, our clients walk away with one thing: results that compound. Every campaign becomes a proof point for pipeline, performance, and partner enablement.
Market coverage
Eight markets, eight different plays.
We recruit into each of these markets with its own partner profile, language and cadence. If a market is not on this list we will tell you rather than take the budget.
Singapore
MSPMSSPCSPRegional HQ market. Highest density of cloud-first MSPs and MSSPs, and where most vendor APAC channel teams sit.
Malaysia
MSPVARSIStrong managed services base serving Singapore and domestic enterprise, often bilingual English and Bahasa Malaysia.
Indonesia
SIVARDistributorDistributor-led and relationship-first. Recruitment works through introductions and local-language follow-up, not cold sequences.
Philippines
MSPMSSPSILarge services and BPO-adjacent partner base. Fast to engage, English-first, strong security appetite.
Thailand and Vietnam
SIVARMSPEmerging managed services markets where local-language outreach is the difference between a reply and silence.
Australia and New Zealand
MSPMSSPCSPMature, consolidated MSP market. Buyers are sceptical of generic vendor outreach and expect specificity on day one.
Japan
SIDistributorVARStructured, referral-driven and slow to open. Sequenced multi-touch introductions with Japanese-language assets.
India
SIVARMSPEnormous partner volume, wide quality spread. Verification matters more here than anywhere else in the region.
Our APAC specialisms
What a hub inside the region actually changes.
Six things a European team covering Asia Pacific after hours cannot do.
Singapore delivery hub
Commercial and delivery sit in Singapore, not in a European office covering APAC as an afterthought. Calls happen in market hours and partners speak to someone in their region.
Country-level partner intelligence
Our first-party view of the channel is held at country level, so we can tell you how many verified MSPs and MSSPs sit in Malaysia versus Australia before you commit budget.
Local-language outreach
Campaign assets and follow-up in Bahasa, Thai, Vietnamese, Japanese and Mandarin where the market requires it, alongside English-first execution in Singapore, ANZ and the Philippines.
Distributor-aware recruitment
We recruit alongside your distribution model rather than through or around it, and we tell you where a two-tier route is holding partner growth back.
Regional compliance
PDPA, UU PDP, the Philippine Data Privacy Act, India's DPDP Act, APPI, the Australian Spam Act and local consent norms are built into the campaign design, with records you can hand to legal.
APAC-realistic forecasting
Programme sizing uses APAC conversion and ramp data, so the number you commit to internally is the number the region can deliver.
First-party channel data
From data to demand, we've got you covered.
Every APAC programme runs on Perfect Channel, where our first-party view of the channel is held at country level. We can show you the verified MSP and MSSP base in each of your priority markets, which partners are active behind your distributors, and where demand is building, before you commit budget.
Perfect Channel- MSPManaged services
- MSSPManaged security
- VARValue-added resale
- SISystems integration
- CSPCloud services
- DistributorTwo-tier channel
Every partner type, one view
110,000+ verified MSPs and MSSPs, plus VARs, SIs, CSPs and distributors.
Working inside the platforms your team already runs
Convertr
Power BI
Regional compliance
Every APAC campaign is run to the rules of the destination market.
PDPA
Singapore, Malaysia and Thailand
APPI
Japan
Privacy Act and Spam Act
Australia
UU PDP and GR 33/2026
Indonesia
Data Privacy Act of 2012
Philippines
Personal Data Protection Law
Vietnam
Digital Personal Data Protection Act 2023
India
What clients say
Channel teams that have run this with us.
“The PLG team consistently go above and beyond to deliver against campaign objectives and KPIs. The full team dedicated real time and resources to get under the bonnet of our business and get a real understanding of what the need is”
Annabel, Marketing Manager, PAX8
This week in the channel.
, Channel News
APAC Channel Round-Up – October 2026
Distribution consolidation led the month, with Dicker Data's move into Southeast Asia the standout deal, alongside a run of senior ANZ and APJ channel hires.
Read more
, Channel News
APAC: Consolidation Accelerates as Vendors Rewire Routes to Market
September in APAC was defined by MSP consolidation in Australia and New Zealand, a run of distribution and reseller deals that widen how security vendors reach MSPs, and a wave of senior channel hires as vendors rebuild their APJ partner teams. Microsoft’s new Marketplace…
Read more
, Sustainability
The Environmental Impact of Digital Lead Generation
Every email, data record, and campaign has a carbon cost. Here is what the digital lead generation industry's environmental footprint actually looks like, and how Perfect Lead Generation is going climate positive, planting a tree for every lead we generate.
Read more
Tell us the partners you need. We will go and get them.
A 30 minute call. We map your ideal partner profile, size the addressable partner universe in your target regions, and tell you honestly whether we can hit your number.