Content syndication
Content syndication & demand generation
Most vendors create great content — but struggle to get it in front of the right audience. We solve that. Our content syndication engine combines owned media, verified data, and multi-channel distribution to deliver high-quality, sales-ready leads at scale.
Turn Your Content Into Qualified Pipeline
The approach
Why our approach is different
Unlike traditional providers, we don't rely on a single tactic. We combine:
- Owned publishing platform (B2BTechKnowledge)
- Targeted email distribution
- Telemarketing qualification
- LinkedIn and digital amplification
This means your content is not just promoted — it's actively delivered to engaged, relevant audiences.
The process
How it works
Step 1: Content hosting & optimisation
We host your whitepapers, reports, or webinars on our publishing platform, ensuring:
- High-converting landing pages
- Optimised user journeys
- Seamless lead capture
Step 2: Multi-channel distribution
We promote your content through:
- Targeted email campaigns
- Telemarketing outreach
- LinkedIn engagement
- Digital amplification
Step 3: Lead capture & qualification
All leads are:
- Gated and verified
- Profiled against your target criteria
- Optionally qualified via telemarketing
Step 4: Reporting & insights
We provide full visibility into:
- Downloads and engagement
- Lead profiles and firmographics
- Campaign performance
- Engagement scoring (optional)
- Intent insights (optional)
What we deliver
- Guaranteed volume of qualified leads (CPL model available)
- High-quality MQLs aligned to your ICP
- Global reach across EMEA & APAC
- Multi-touch engagement (not single-channel reliance)
Content types we syndicate
- Whitepapers
- Industry reports
- Case studies
- eBooks
- Webinars (live & on-demand)
- Solution guides
Why us
Why choose us
We combine the best of both worlds: publisher reach and agency expertise
The advantage
Most providers fall into one of two categories:
- Lead generation agencies
- Strong outreach, no audience
- Publishers
- Strong audience, limited distribution control
We combine both.
Owned media + active distribution = stronger results
Ideal for
Perfect for B2B tech companies and demand generation teams:
- B2B technology vendors
- Channel and partner recruitment campaigns
- Demand generation teams
- ABM and targeted outreach programs
Example campaign flow
- Content hosted on our platform
- Audience targeted via data + segmentation
- Multi-channel promotion (email, tele, LinkedIn)
- Leads captured via gated access
- Data validated and delivered
- Optional follow-up and qualification
Engagement
Flexible engagement models
We offer:
- Cost-per-lead (CPL) campaigns
- Fixed-volume programs
- Multi-asset campaigns
- Always-on demand generation
Related services
Let's turn your content into pipeline
If you're investing in content, it should be generating results — not sitting unused. Speak to our team to build a tailored content syndication campaign aligned to your target audience and goals.