The Partner Recruitment Playbook
Define an ideal partner profile, size your addressable partner universe and build a recruitment funnel that does not stall at onboarding.
8 pages18 minute read
APAC resources
What we have learned recruiting partners in Asia Pacific.
Drawn from live campaigns across Singapore, ANZ, Southeast Asia, Japan and India. Take what is useful.
Flagship report
The Partner Recruitment Benchmark Report
What good actually looks like: activation rates, time to first partner deal, meeting to signed partner conversion and cost per producing partner, drawn from campaigns across a universe of 230M+ channel partner records including 110,000+ verified MSP and MSSP companies.
- Partner activation benchmarks by partner type
- Meeting to signed partner conversion ranges
- Time from signature to first partner-closed deal
- Cost per producing partner by region
Field guides
Playbooks.
Six practical, field-tested guides. Each one gives you a model, worked example, templates and an action plan.
The Ecosystem Overlap Method
How to find the partners already selling something adjacent to you, and why they convert better than anyone pulled off a generic list.
8 pages16 minute read
The Dormant Partner Reactivation Playbook
A 90 day sequence for waking up the partners already on your roster.
8 pages17 minute read
The MDF Conversion Playbook
How to stop MDF expiring and start turning it into booked meetings.
8 pages16 minute read
The APAC Channel Entry Guide
What changes when a partner programme lands in Singapore, Australia and Southeast Asia.
8 pages18 minute read
The Channel Data Compliance Guide
GDPR, PECR, PDPA, CCPA, CAN-SPAM and CASL for channel marketers running outbound.
8 pages19 minute read
Tell us the partners you need. We will go and get them.
A 30 minute call. We map your ideal partner profile, size the addressable partner universe in your target regions, and tell you honestly whether we can hit your number.