Perfect Pitch B2B

Singapore

Partner recruitment run from Singapore, for Asia Pacific.

Our APAC commercial and delivery team sits in Singapore. That means market-hour conversations, country-level partner intelligence and campaigns designed for how partners in this region actually buy.

8 markets
Priority APAC markets we recruit into
Singapore
Regional hub for commercial and delivery
110,000+
An audience of 110,000+ verified MSPs and MSSPs across EMEA and APAC

Why Singapore

A hub inside the region, not a European desk.

Singapore is where APAC channel decisions are made, and where we run delivery from.

  • Where APAC channel decisions are made

    Most vendor APAC channel and marketing leadership is headquartered in Singapore, and so is the densest concentration of cloud-first MSPs and MSSPs in the region.

  • A credible base for the whole region

    From Singapore we can run Malaysia, Indonesia, Thailand, Vietnam and the Philippines inside their own working day, and reach ANZ, Japan and India without handing the programme to a European night shift.

  • PDPA as the default standard

    We work to Singapore's PDPA as a baseline and tighten to the destination market where it is stricter, so compliance is a starting position rather than a retrofit.

Who we recruit

Partner types we recruit from Singapore.

  • Cloud and managed service providers scaling beyond Singapore
  • MSSPs and security-led partners building recurring managed security revenue
  • Systems integrators serving regional enterprise and public sector
  • Distributors and their sub-tier partner communities

Market coverage

Eight markets, eight different plays.

We recruit into each of these markets with its own partner profile, language and cadence. If a market is not on this list we will tell you rather than take the budget.

  • Singapore

    MSPMSSPCSP

    Regional HQ market. Highest density of cloud-first MSPs and MSSPs, and where most vendor APAC channel teams sit.

  • Malaysia

    MSPVARSI

    Strong managed services base serving Singapore and domestic enterprise, often bilingual English and Bahasa Malaysia.

  • Indonesia

    SIVARDistributor

    Distributor-led and relationship-first. Recruitment works through introductions and local-language follow-up, not cold sequences.

  • Philippines

    MSPMSSPSI

    Large services and BPO-adjacent partner base. Fast to engage, English-first, strong security appetite.

  • Thailand and Vietnam

    SIVARMSP

    Emerging managed services markets where local-language outreach is the difference between a reply and silence.

  • Australia and New Zealand

    MSPMSSPCSP

    Mature, consolidated MSP market. Buyers are sceptical of generic vendor outreach and expect specificity on day one.

  • Japan

    SIDistributorVAR

    Structured, referral-driven and slow to open. Sequenced multi-touch introductions with Japanese-language assets.

  • India

    SIVARMSP

    Enormous partner volume, wide quality spread. Verification matters more here than anywhere else in the region.

The Singapore team

The people who run your programme.

You work directly with the team delivering the campaign, in your time zone.

APAC commercial ownership and in-region delivery. PDPA held here.

SingaporeAPAC commercial and delivery

  • Nigel Blake, Managing Director and Founder

    Nigel Blake

    Managing Director and Founder

  • Talvin Bennett, Client Director

    Talvin Bennett

    Client Director

  • Charles Go, Vendor Success Manager

    Charles Go

    Vendor Success Manager

Regional compliance

Every APAC campaign is run to the rules of the destination market.

  • PDPA

    Singapore, Malaysia and Thailand

  • APPI

    Japan

  • Privacy Act and Spam Act

    Australia

  • UU PDP and GR 33/2026

    Indonesia

  • Data Privacy Act of 2012

    Philippines

  • Personal Data Protection Law

    Vietnam

  • Digital Personal Data Protection Act 2023

    India

Tell us the partners you need. We will go and get them.

A 30 minute call. We map your ideal partner profile, size the addressable partner universe in your target regions, and tell you honestly whether we can hit your number.