Data processing
Data centres consume roughly 1 to 1.5% of global electricity. Every lead list processed and every prospect scored draws on that infrastructure.
CSR
Sustainable lead generation.
We are a certified Climate Positive team with Earthly. We remove 110% of our carbon footprint, not just 100%, and our environmental activity scales with the results we deliver.
Climate Positive with Earthly
We take out more than we put in.
We partnered with Earthly, an organisation that helps businesses become certified Climate Positive. That means we remove 110% of our carbon footprint, not just 100%.
Earthly's nature-based projects don't just offset carbon. They restore ecosystems, promoting biodiversity, improving water quality, and supporting local communities in regions affected by deforestation and environmental degradation.
Our sustainability promises
The more results we deliver, the more trees go in the ground.
On top of that, we've reduced internal email volume, trained our team on sustainable work practices, and shifted operations to minimise our direct footprint.
One tree planted for every lead we generate.
One tree planted for every meeting we book.
One tree planted for every attendee we confirm.
Where the cost comes from
Lead generation runs on three things, and all three have a carbon cost.
Email at scale
A single email produces approximately 4 grams of CO₂. In lead generation, where multi-touch sequences are the norm, those grams add up fast.
Workplace activity
Commutes, office energy and business travel. For a service business like ours, staff activity is one of the largest and most controllable sources of emissions.
Read the full article: The Environmental Impact of Digital Lead Generation
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