Technology case study
8 min readChannel Partner Support Program Case Study
How a global tech vendor partnered with Perfect Pitch to support 12 European channel partners, delivering 4,000 MQLs and 210 completed meetings through structured, tech-enabled local delivery.
- Marketing Qualified Leads delivered across all partners
- 4,000
- Meetings booked and completed with qualified prospects
- 210
- Of leads included direct dial or mobile contact information
- 53%
- European channel partners successfully onboarded and supported
- 12
The programme
Overview
A global tech vendor partnered with Perfect Pitch to support 12 European channel partners in promoting vendor solutions to prospects. By resolving previous campaign issues and enabling local-language delivery with transparent reporting, the programme delivered measurable results and scaled across new regions.
The starting point
The challenge
Previous partner campaigns suffered from poor reporting, third-party outsourcing issues, and missed deadlines. Partners across 12 European markets lacked visibility into campaign progress and lead quality, causing frustration and underperformance.
What we set out to do
Objectives
Support Channel Partners Across Europe
To assist partners in effectively promoting the Vendor's products to new prospects across the region.
Resolve Historical Campaign Issues
To overcome past challenges including poor reporting, reliance on third-party outsourcing, and missed delivery deadlines.
Enable Scalable and Transparent Campaign Execution
To implement a structured, localised marketing programme with real-time visibility and partner-specific targeting.
Seamless Partner Onboarding
An online system enabled quick and easy setup across 12 partners, streamlining the process and reducing admin time.
Real-Time Campaign Visibility
An AI-powered dashboard gave both the vendor and partners a clear view of delivery schedules, campaign progress, and lead flow.
How we did it
Solution
Tailored Data Profiling
80,000 records were profiled using each partner's unique ICP. Suppression lists excluded existing clients and prospects.
Multichannel Lead Generation
Email outreach and content syndication generated MQLs, followed by local-language calling to qualify and book meetings.
Local Execution
In-house agents operated in local language and from local numbers, ensuring smoother engagement and higher call success.
Conversion-Ready Landing Pages
Region-specific landing pages were built in local languages, with client branding, opt-in mechanisms, and full privacy compliance.
Optimised Messaging
A/B testing during phase one helped refine messaging and improve engagement rates.
Secure Lead Delivery & Reporting
Leads were delivered weekly via secure channels or directly into partner CRMs, with reporting dashboards covering job role, asset, vertical, and company size.
Collaborative Campaign Management
Weekly calls with the vendor and individual partners allowed agile campaign updates and performance optimisation.
The outcome
Results
- 4,000 MQLs delivered
- 210 meetings booked and completed
- 53% of leads included a direct dial or mobile number
- Local language calling from regional numbers enhanced engagement
- Programme success led to expansion across additional partners and regions
Perfect Pitch transformed how we work with our partners. Their AI dashboard, local delivery teams and attention to detail helped us regain control, improve outcomes and scale with confidence.
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