Nigel Blake
Managing Director and Founder
About
Built around the channel, with a team inside Asia Pacific.
Eighteen years in the IT channel, and an APAC commercial and delivery team based in Singapore rather than a European desk covering the region after hours. Every campaign we have run has been for a vendor, a distributor or a partner programme.
Trusted by channel teams at
- 18 years
- In the IT channel
- 24,300+
- Qualified meetings booked
- 230M+
- Channel partner records
- 110,000+
- Verified MSP & MSSP companies
The story
We built the data because nobody else would.
Where we started
We started out booking meetings for IT vendors. It became obvious quickly that the hard part was never the calling, it was knowing who was worth calling. Directories were stale, distributor lists were incomplete, and nobody could tell us which MSPs actually held the certifications they claimed.
Our own view of the channel
So we built our own view of the channel. Today that is a universe of 230M+ channel partner records spanning MSPs, MSSPs, VARs, systems integrators, cloud service providers and distributors, including 110,000+ verified MSP and MSSP companies. It is maintained continuously, not purchased once.
Perfect Channel
That data sits underneath Perfect Channel, our partner ecosystem intelligence platform, and underneath every recruitment programme we run. When we tell a client which thirty partners to pursue, we can show them why.
How we work
We are deliberately not a big agency. Channel leaders work directly with the people running their programme, and we will tell you when a target is not reachable rather than sell you a campaign that cannot hit it.
Asia Pacific
In Asia Pacific that discipline matters more, not less. We opened the Singapore hub because the region cannot be run from a European desk: the partner base sits behind a small number of distributors, the buying culture changes every border, and half the outreach only works in the local language. Our APAC team lives with that daily.
Our APAC specialisms
What a hub inside the region actually changes.
Six things a European team covering Asia Pacific after hours cannot do.
Singapore delivery hub
Commercial and delivery sit in Singapore, not in a European office covering APAC as an afterthought. Calls happen in market hours and partners speak to someone in their region.
Country-level partner intelligence
Our first-party view of the channel is held at country level, so we can tell you how many verified MSPs and MSSPs sit in Malaysia versus Australia before you commit budget.
Local-language outreach
Campaign assets and follow-up in Bahasa, Thai, Vietnamese, Japanese and Mandarin where the market requires it, alongside English-first execution in Singapore, ANZ and the Philippines.
Distributor-aware recruitment
We recruit alongside your distribution model rather than through or around it, and we tell you where a two-tier route is holding partner growth back.
Regional compliance
PDPA, UU PDP, the Philippine Data Privacy Act, India's DPDP Act, APPI, the Australian Spam Act and local consent norms are built into the campaign design, with records you can hand to legal.
APAC-realistic forecasting
Programme sizing uses APAC conversion and ramp data, so the number you commit to internally is the number the region can deliver.
Regional compliance
Every APAC campaign is run to the rules of the destination market.
PDPA
Singapore, Malaysia and Thailand
APPI
Japan
Privacy Act and Spam Act
Australia
UU PDP and GR 33/2026
Indonesia
Data Privacy Act of 2012
Philippines
Personal Data Protection Law
Vietnam
Digital Personal Data Protection Act 2023
India
Two hubs
Worldwide reach.
Our teams live in the markets they sell into. They know the time zones, the culture and the buying process, and they connect you directly with decision-makers.
For any enquiry, email info@perfectleadgeneration.com or use the contact form.
In their words
What channel teams say.
Tell us the partners you need. We will go and get them.
A 30 minute call. We map your ideal partner profile, size the addressable partner universe in your target regions, and tell you honestly whether we can hit your number.