Nigel Blake
Managing Director and Founder
About
Built around the channel. For eighteen years.
The IT channel is where we specialise. Partner recruitment and channel programmes are at the heart of what we do, which is why our targeting starts from partner capability rather than a job title filter. The same team and delivery engine also runs demand generation for global technology brands.
Trusted by channel teams at
- 18 years
- In the IT channel
- 24,300+
- Qualified meetings booked
- 230M+
- Channel partner records
- 110,000+
- Verified MSP & MSSP companies
The story
We built the data because nobody else would.
Where we started
We started out booking meetings for IT vendors. It became obvious quickly that the hard part was never the calling, it was knowing who was worth calling. Directories were stale, distributor lists were incomplete, and nobody could tell us which MSPs actually held the certifications they claimed.
Our own view of the channel
So we built our own view of the channel. Today that is a universe of 230M+ channel partner records spanning MSPs, MSSPs, VARs, systems integrators, cloud service providers and distributors, including 110,000+ verified MSP and MSSP companies. It is maintained continuously, not purchased once.
Perfect Channel
That data sits underneath Perfect Channel, our partner ecosystem intelligence platform, and underneath every recruitment programme we run. When we tell a client which thirty partners to pursue, we can show them why.
How we work
We are deliberately not a big agency. Channel leaders work directly with the people running their programme, and we will tell you when a target is not reachable rather than sell you a campaign that cannot hit it.
Two hubs
Worldwide reach.
Our teams live in the markets they sell into. They know the time zones, the culture and the buying process, and they connect you directly with decision-makers.
Strategy, commercial and programme design for EMEA. UK GDPR and EU GDPR held here.
London, United KingdomEMEA commercial and strategy
For any enquiry, email info@perfectleadgeneration.com or use the contact form.
In their words
What channel teams say.
Tell us the partners you need. We will go and get them.
A 30 minute call. We map your ideal partner profile, size the addressable partner universe in your target regions, and tell you honestly whether we can hit your number.