Technology case study
6 min readChannel Partner Recruitment Case Study
Expanding EMEA Partner Ecosystem through Precision Marketing. A leading global vendor sought to grow its MSP partner base across EMEA through highly targeted, data-driven recruitment campaign delivering 1,600 MQLs and 25 completed meetings.
- Marketing Qualified Leads delivered
- 1,600
- Sales Qualified Leads generated
- 160
- Meetings booked and completed
- 25
- Lead rejection rate achieved
- <2%
The programme
Overview
A leading global vendor sought to grow its MSP partner base across EMEA. Through a highly targeted, data-driven recruitment campaign - including localized content, strategic outreach, and quality assurance - the program delivered measurable results and led to expanded regional engagement.
The starting point
The challenge
Despite being well-established, the vendor struggled to stand out in a crowded market and attract high-quality MSP partners across EMEA. Traditional recruitment approaches yielded inconsistent results with poor lead quality and low engagement rates.
What we set out to do
Objectives
Expand Partner Network Across EMEA
To recruit new MSP partners across Europe and increase market penetration.
Enhance Brand Visibility in a Crowded Market
To stand out as a well-established vendor despite operating in a competitive partner ecosystem.
Drive Qualified Lead Generation
To deliver high-quality MQLs, SQLs, and booked meetings aligned to the ideal customer profile (ICP).
How we did it
Solution
Market Research and Analysis
Comprehensive analysis of EMEA markets to identify target MSP partners and understand competitive landscape.
Strategy Development
Development of targeted recruitment strategy with clear ICP definition and messaging framework.
Implementation
Execution of multi-channel recruitment campaigns with localized content and strategic outreach.
Monitoring and Evaluation
Continuous monitoring of campaign performance with quality assurance and optimization.
The outcome
Results
- 1,600 MQLs delivered
- 160 SQLs generated
- 25 meetings booked and completed
- 54% of leads included a direct dial or mobile
- <2% lead rejection rate
- Campaign success led to rebooking for the full financial year and expansion into additional regions
Always a pleasure to work with John, Steph and the Perfect Pitch Team. Their consultative approach and pre-campaign preparation ensured our message was spot on, with consistent results across the regions and fine tuning as and where necessary. Highly recommended and we are already onto the next campaign!
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