Analytics, reporting and insight
A tech-enabled agency: every decision backed by data we own.
We are not a telemarketing shop with a spreadsheet. We hold our own verified view of the MSP and MSSP channel, instrument every campaign, and report on it live. This page shows exactly what we hold, what you get to see, and how often.
Insight built from campaigns run for
What we hold
Four data assets, all first-party.
Built in-house over eighteen years of channel work, maintained continuously rather than bought in.
110,000+
verified MSP and MSSP companies
Verified MSP and MSSP base
110,000+ verified managed service and security providers, held at company level with the people who make partner decisions attached. Refreshed quarterly, not scraped once and left to rot.
230M+
verified contacts across four regions
Contact-level coverage by region
Titles, movements and email validity tracked continuously across four regions, so a campaign never launches against a list that was accurate last year.
- EMEA
- 55M
- APAC
- 21M
- North America
- 145M
- LATAM
- 9M
24,300+
qualified meetings booked
Conversation history
Eighteen years of channel calls and qualified meetings. We know which objections repeat, which partner types convert, and how long each market really takes to move.
Weekly
signal refresh into your dashboard
Live demand signals
Intent topics, engagement and distributor activity, mapped onto the partner base so recruitment targets a partner who is already in market rather than a name on a list.
Live reporting
The screens your team opens, not a monthly PDF.
Every programme includes a Perfect Channel workspace. Numbers update as the campaign runs, so the weekly call is about decisions rather than reconciling spreadsheets.
Illustrative dashboard, demo data.
What you receive
Six reports, on a fixed rhythm.
Weekly where it drives action, quarterly where it drives budget.
Weekly campaign report
Dials, conversations, MQLs, meetings booked and meetings held, against target. Sent every Monday and visible live in the platform, so you are never waiting on a monthly deck to know where you stand.
Partner scorecard
Health, pipeline contribution, engagement and MDF efficiency per partner, so you can see which partners deserve investment and which are quietly going dormant.
Ecosystem and whitespace map
Your active partners against the verified base in each market, by country and partner type. The gap on that map is your recruitment plan.
Market demand read
Which topics are moving, in which region, and which partner segments are responding. Used to re-cut messaging mid-campaign rather than at renewal.
Attribution back to pipeline
Meeting to opportunity to closed value, reported per campaign and per partner, so the channel budget conversation is a numbers conversation.
Quarterly benchmark
Your conversion rates, cost per meeting and ramp time against what we see across comparable vendor programmes in the same region.
How it compounds
Technology holds the data. People act on it.
- 1
We hold the data ourselves
First-party, built and maintained in-house. Not a licensed directory resold to everyone in your category.
- 2
Campaigns write back into it
Every call, reply and meeting updates the record. The intelligence you get in month six is better than the intelligence you got in month one.
- 3
Humans read the output
Analysts and channel specialists interpret the numbers, then change the targeting. Dashboards on their own do not recruit partners.
- 4
You see the same view we do
No black box. Your team logs into Perfect Channel and works from the identical data, live.
Data governance
Held properly, in every market we run.
UK and EU GDPR first, with the same controls applied wherever a campaign runs.
Regimes we handle
- GDPR
- United Kingdom and European Union
- PDPA
- Singapore and Southeast Asia
- CCPA
- California
- CAN-SPAM
- United States
- CASL
- Canada
- UU PDP
- Indonesia
- Data Privacy Act 2012
- Philippines
- PDP Law
- Vietnam
- DPDP Act 2023
- India
- UK and EU GDPR, PDPA, CCPA, CAN-SPAM and CASL handling built into every data process.
- Consent and source recorded at record level, with suppression lists honoured across all campaigns.
- Role-based access to your workspace, with your data kept separate from every other client's.
- Quarterly refresh and validation cycle, with removal requests actioned at source.
See your channel through our data.
We will run your target markets and partner types through Perfect Channel and show you the coverage, the whitespace and the demand signals before you commit a budget.